Britney showing her love for Louis Vuitton in one of her videos without permission is not a good idea. The company has come to an agreement and made an out of court settlement with Sony BMG, which also represents Da Brat, and Reuben Stoddard – all of whom used the brand without authorization.
Louis Vuitton was awarded an undisclosed settlement after battling the label for the past five years. The amount of the sum is reportedly around $300,000. The design house didn’t like the use of the Louis Vuitton brand in a Da Brat video back in 2003, when the rapper was playing with an LV-printed beach ball.
It also didn’t approve of other uses of their designer label. Britney Spears rolled around in a pink Hummer with an LV-patterned dashboard in the “Do Somethin’ ” video. When asked about the video, the spokesperson said, “We don’t make dashboards.”
“American Idol” winner Ruben Studdard’s R&B 2006 album, “The Return,” showed a jacket with the monogram label printed on it.
“We believe the terms of this agreement will provide strong protection to our brand worldwide,” Nathalie Moulle-Berteaux, a spokesperson for the Parisian fashion house, said in a statement. She added that the label also agreed “to educate its record labels,” which include Arista, Columbia and Epic, about copyright laws.
A spokesperson for the record label declined to comment on the issue.